Cookie Policy
Last updated: 16 March 2026
What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work, to improve efficiency, and to provide information to the site owner. Some cookies are stored only for the duration of your browser session and are deleted when you close your browser. Others persist on your device for a set period of time.
In addition to traditional cookies, we also use browser localStorage to store certain data on your device. This works similarly to cookies but is not transmitted to our servers with each page request.
Under the UK Privacy and Electronic Communications Regulations (PECR) and UK GDPR, we are required to obtain your consent before placing non-essential cookies on your device, and to clearly explain how we use them.
Cookies We Use
The table below describes every cookie and local storage entry used on this website.
| Name | Type | Purpose | Storage | Duration |
|---|---|---|---|---|
hf_cart |
Essential | Stores the contents of your shopping cart so items are not lost when you navigate between pages or return to the site. | localStorage | Until cleared by user |
hf_cookie_consent |
Essential | Remembers your cookie consent preference so we do not ask you again on every visit. | localStorage | Until cleared by user |
_ga |
Analytics | Google Analytics 4 (GA4) — distinguishes unique users by assigning a randomly generated number as a client identifier. Used to calculate visitor, session and campaign data for site analytics reports. | Cookie | 2 years |
_ga_* |
Analytics | Google Analytics 4 (GA4) — maintains session state and records session-level data. The wildcard represents the GA4 measurement ID specific to this property. | Cookie | Session / 2 years |
Managing Cookies
When you first visit our website, we will ask for your consent before placing any non-essential (analytics) cookies. You can withdraw your consent at any time by adjusting your preferences.
You can also control and delete cookies directly through your browser settings. The links below explain how to do this in the most common browsers:
To opt out of Google Analytics tracking specifically, you can install the Google Analytics Opt-out Browser Add-on.
Please note that disabling or deleting essential cookies (such as hf_cart) may affect the functionality of the website, including your ability to add items to your cart.
If you have any questions about our use of cookies, please contact us at hello@hookandflanker.com.