Our story
Four years. One community. No compromises.
Where it began
Hook & Flanker started with a simple idea — rugby fans deserved clothing that reflected the culture of the game, not just the kit. We made one fleece. People loved it. And from there, the brand grew.
Four years on, we're still a small, independent brand built around the same values that make rugby what it is: grit, passion, community, and pride. Every piece we make is designed in Britain and built to last.
What drives us
We're built around the grassroots rugby community — the players, supporters, coaches, and club volunteers who make the game what it is.
We don't do fast fashion. Every piece is designed to be worn season after season — on the touchline, in the club bar, and everywhere in between.
Our designs are rooted in British rugby heritage — drawing on the traditions, colours, and culture of the game as it's played across these islands.
Rugby is for everyone. Our range is designed for fans of all genders — casual supporters, university players, and lifelong devotees of the game alike.
Four years in
Hook & Flanker launches with a single product — the Founders Edition Fleece. A limited run. Sold out within days.
Inspired by the Six Nations, our most popular product launches. Five colourways. Rugby fans across the UK take notice.
Our social presence grows rapidly. The rugby community finds us. Daily visitors to the site increase tenfold.
We become proud sponsors of Her Side of the Ruck — a partnership that reflects our commitment to growing rugby for everyone.
New products, new partnerships, and a new home online. The best of Hook & Flanker is still to come.
The people behind it
Product design & social media
The creative force behind Hook & Flanker. Designs every product, runs the socials, and never misses a Six Nations match.
Website & digital experience
Building the digital side of Hook & Flanker — from the website to the systems that help the brand grow and scale.
Get involved
We're always open to collaborations with rugby clubs, content creators, and brands that share our values. Whether you want to stock our products, feature us on your platform, or partner on a campaign — we'd love to hear from you.
Get in touch
Explore our full range of rugby clothing —
designed for fans, by fans.
